Blog & Articles.

We publish an ongoing series of blogs & articles on various topics related to digital analytics and online marketing.

Third-Party Cookies Vs First-Party Cookies

Reports and research on the subject of website tracking tell us that the rejection of third-party cookies is growing. Increasing numbers of people are either manually blocking third-party cookies, or deleting them regularly. Learn the ins and outs of cookies.

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How to write a Privacy Policy for your website

How to write a Privacy Policy For Website Summarised overview In this article you will find steps and information on: Defining a privacy policy Why you should have one Guidelines for creating a policy A sample privacy policy specific to setting cookies, and a Link to an automated policy generator Step 1: Explain what the privacy policy is addressing A privacy policy is a document telling visitors to your site what information you collect and what you do with that information. Very simply: it is a short explanation of what you are doing to observe visitors to your website. Step

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5 Key Email Marketing Statistics of 2020

5 Key Email Marketing Statistics for 2020 If you want to improve your business, you need to look at email marketing statistics. Doing so allows you to see how customers feel, what they want, and you can learn how to adjust your business to their needs. From mobile usage to advanced email deliverability metrics, email marketing covers a wide range of information. Keep these five statistics in mind for the coming year. 1. Mobile Usage People use their phones to access the internet and to check their emails. However, how many people check their emails through phones compared to their

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Choosing Search Terms

Choosing Search Terms Click to Rate Your Keyword! In this article you will find information about: Search Terms and Best Strategies for Choosing Terms and Keywords The importance of choosing Opentracker Search Term tracking the right search terms & keywords How to choose search terms The role of words & language in your website Search terms and Search Engine Optimization (SEO) Improving your traffic by choosing the right terms Paying for keywords & search terms Tracking individuals by search term with Opentracker Search term pay-per-click (PPC) & ad campaign management Search term keywords e.g. Search terms, also referred to

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Content Promotion Plan for 2020

Marketers can only make improvements if they take the time to assess the effectiveness of their previous campaigns. This is where email marketing metrics enter into the picture.

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Pay-per-click (PPC) advertising and campaign management

Pay-per-click (PPC) advertising and campaign management Summarized overview Questions and subjects discussed in this article: definition: PPC campaign definition: impressions PPC market leaders: what and where to buy clickstream analysis and keyword selection cost-per-unit and what you should expect to pay how to evaluate the traffic you purchase the difference between quality and quantity importance of conversion rate metrics PPC advertising Pay-per-click (PPC) advertising and campaigns are the primary way of advertising on the internet. As of May 2009, the three largest players in the market are Google, Yahoo, and Bing. A PPC campaign lets you determine exactly who comes

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5 Reasons Why Churned Users Leave

90% of buyers abandon a business after they experience bad customer service.
Another study reveals 82% of customers have left a company for the same reason.
Paid users won’t leave simply because they experience some problem with your product. Instead, they’ll contact your support. That’s the logical next step after facing a problem as a paid user.
In this article, we’ll be giving away examples and describe best practices to save you time and be more effective in implementing your marketing and sales campaigns.

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