Blog & Articles.

We publish an ongoing series of blogs & articles on various topics related to digital analytics and online marketing.

What Is Churn Rate? Define and Calculate Churn Rate.

Calculating churn rate can be intimidating.

But it’s something no SaaS or subscription business can escape. You have to know how many customers leave at some point — so you can determine why there is a problem and if the effort to fix it is worth the effort. Learn about the methods to calculate churn.

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7 Powerful Customer Profile Templates For Your Marketing Campaigns

Why are customer profiles critical? They’re super important! But can’t you spend your time better than designing completely new customer profiles?
In this article, we’ll be giving away examples and describe best practices to save you time and be more effective in implementing your marketing and sales campaigns.

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Here’s How Companies Use Data Science To Launch Product Campaigns

If you have been wondering about how data science can be used to manipulate audiences into buying merchandise, then you’re not alone. Thousands of people ask this question every day and yet, there’s nothing that we really do about it. In fact, in order to make it big and run a successful business you can implement these tricks!

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What are UTM Parameters and How To Implement Them Easily

Get a How-To guide on implementing UTM parameters for marketing. This compact article with video will help you create UTM tags and attributes in no time. By using UTM tags and parameters, successful marketers are able to specifically measure how they’re hitting goals.

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The Surprising Way Data Science Helps in Cancer Research

Millions of people lose their lives or loved ones to cancer each year, and while scientists are doing their best to cure it, there has been only limited progress in finding the cure. A lot of reasons why cancer is not detected in its early stages- where most types of cancers are curable- is because of the lack of technology and information available (until now).

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Data Science in the Travel Industry

Our world is all about data; we consume data, share data and analyze data. It does not matter which part of the data industry you fall under, things are changing. Learn how the travel industry is using your data to influence your next vacation destination.

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How Data Science Is Revolutionizing the Music Industry

Data science and music is a combination which might baffle a lot of people. After all, how can music be influenced by data? Don’t artists write their own music or sing songs depending on what they think is good? Like always… the answer is a little more complicated.

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How Big Data is Transforming the Aerospace Industry

In the twenty first century, there is a consensus that data is getting more important, maybe too important. Websites need data to optimize and tailor your experience, businesses need data to understand what their consumers want, even your smart devices at home use data so that they can cater to your needs. In a world where data is so important, it’s actually given rise to a new phenomenon in the aerospace industry.

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