Blog & Articles.

We publish an ongoing series of blogs & articles on various topics related to digital analytics and online marketing.

EU Cookie Law Confusion

Start your free, no-risk, 4 week trial! Track your visitors now EU Cookie Law Confusion The European Union has enacted a Cookie Law. As you can imagine the legality surrounding the interpretation and implementation of the law is complex. As a tracking company, we are doing our best to keep abreast of developments. One of the factors complicating the situation is the fact that there are EU laws and individual European country laws. We’ve received several queries from webmasters in the UK, so we’ve done some research, the results of which we are sharing here. Essentially what we have found

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Why Telecommunication Industry Needs Big Data

Start your free, no-risk, 4 week trial! Track your visitors now Why Telecommunication Industry Needs Big Data Summary In this article, we will talk about why telecommunication industries need to use Big Data to compete with other giants entering the market. Additionally, we will also look at: The benefits of using Big Data for analysis The reason why telecommunication companies have shied away from using Big Data in the past. Introduction A McKinsey Quarterly report has revealed a report wherein more than 200 telecommunication companies were surveyed regarding their use of Big Data in their day to day operations. Of

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Drop in traffic conversion

Start your free, no-risk, 4 week trial! Track your visitors now Track user logins Do your customers login to your website? Did you know that you can send us a signal whenever a person logs in to your website; their email address, user name, account details, loginID, etc? We will place this data into the visitor profile & clickstreams. You can then search on any of these fields, and see them directly in your traffic reports. In other words, if you have email addresses, or any strategic data, we can insert them into your traffic reports. This means that you

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Tracking via api.opentracker.net

Start your free, no-risk, 4 week trial! Track your visitors now Tracking via api.opentracker.net Did you know we provide a tracking api? Just log anything you need via log.opentracker.net. Look at our tracking api at https://api.opentracker.net Start your free, no-risk, 4 week trial! Track your visitors now

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w3.org and p3p standard privacy policies

w3.org and p3p standard privacy policies Start your free, no-risk, 4 week trial! Track your visitors now p3p Standard Privacy policies created by W3.org and implemented by Internet Explorer Summarized overview In this article you will find information about: how IE accepts / rejects cookies of sites you visit p3p Standard Privacy Policies p3p is: Platform for Privacy Preferences Project (p3p) In some instances cookies will not be accepted unless a p3p technical document is provided. The document explains what the cookie is meant to do. Based on security protocols; the intention of the cookie and user privacy setting, Based

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Why Your Search Terms on Google Don’t Show Up, and What You Can Do About It

Start your free, no-risk, 4 week trial! Track your visitors now Why Your Search Terms Don’t Show Up, and What You Can Do About It There used to be a time when it was possible to log into analytics tools such as Opentracker to see a wealth of data about keywords; specifically, the keywords people used to find your website. With this information you could then track conversions, and make improvements in areas that would be the most profitable. Why, then, do you see so few search terms in your Opentracker dashboard? The first thing to say is that this

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Creating website traffic growth

Creating website traffic growth Given a constant environment, website traffic will remain unchanged unless you take action. Looking at stats for thousands of sites over the years has taught us a lot about visitor traffic. The key point to remember with respect to website traffic is: Change creates growth. The opentracker law of website traffic: Given a constant environment, website traffic will remain unchanged unless you take action. “Unchanged” refers to: the number of new visitors, visitors entering by search term, referred traffic, etc, will not increase. executive summary: in a nutshell The point of this article is to make

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Buying Traffic – Bulk Clicks

Buying Traffic – Bulk Clicks Start your free, no-risk, 4 week trial! Track your visitors now Part 3 of a 3-part article on lead generation and how to buy traffic. We discuss 3 ways of getting traffic directly to our site, and share the results here. At the bottom of the article, we present a short list of methods that we would recommend for proven ways to bring traffic to your site. Part 3 Purchasing bulk leads / traffic / clicks We suspected this was a crazy idea to start with but we had to try it, in order to

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Drop in traffic conversion

Drop in traffic conversion Start your free, no-risk, 4 week trial! Track your visitors now Executive Summary and Article Navigation Case-study in usability – decrease in conversion Analyze how traffic has changed Pageviews per visitor and single-click visits Find clickstreams that convert Navigation and usability Improve in-site linking What to do when conversion drops Improve conversion with clickstream analysis Case Study in Usability: What to do when website traffic conversion drops. This article presents a case study in website usability. The goal of the article is to develop strategy for responding to a (sudden) drop in website conversion activity. A

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Online advertising strategies

Online advertising strategies In this article you will find a discussion of: Current online advertising choices and A cheat-sheet for taking a PPC campaign online Specifically the following topics will be visited: Recent developments in search engine advertising Sponsored Search versus Content Network placement Google, Bing, and Yahoo! Terminology used by these ad systems Cost and budgeting of PPC campaigns Step-by-step guide for putting PPC online Sponsored search vs. content networks Q: Where do your ads appear? A: You choose! ‘With great power comes great responsibility’ – from the first Spiderman comic book. Search engines advertising technology puts control in

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