Top Referrers

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Top navigation lists >> Top Referrers
Top referrers shows you all referrers which sent traffic to your site, ranked in order of popularity, for any given period of time. Popularity is defined in terms of the most visits generated at the top.
Use the calendar to select your date range.
The columns displayed, from left to right, are: No., Rank, Referring domain or url, Graph, Visits,  Avg. pv/ v.

Avg. pv/ v. means average pageviews per visit. This is a method of measuring Traffic Quality; in many cases, the better quality the traffic, the more time they will spend on your site. For example if you are trying to decide between purchasing traffic from two separate sources, and one source delivers traffic which looks at 1-2 pageviews on average, and another looks at 5-7 pages, then there is a clear differentiation.

The Rank column shows you if popularity has changed over time, using green and red arrows. You can select whether to view the page title and/or the url.

Using the Display in the Options bar, you can choose to view results with or without search engines included.

Expand individual entries in the list to view URL details.


A list of the all referrers of traffic to your website ordered by the number of referred visits. The report is available for any selected date range. The Top Referrers report is grouped together in Top Navigation Lists.

Functions & Features

Options barThe Options bar is indicated by the wrench icon. Click on the Options bar in order to access:
site selection drop-down
display: with or without search engines
results: number of results to be displayed
download as PDF
download as .CSV – excel
Page Before resultsSee screenshot below. When you drill-down in the list and click on a result url, you are taken to details of what the visitor actually saw. This can help you to understand how and why they made a decision to visit your site, and analyze your competition.
Note: Google often makes changes or updates to these URL protocols, meaning that this feature works intermittently.


Top referrers

Available in accounts

Small Business

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